Connoisseurs Jewelley and Silver Care

Connoisseurs is the global market leader in jewelley and silver care, with its brand established in more than 60 countries around the world, from North America to Europe to Asia. The Connoisseurs brand is the top choice among Jewellers, retailers, and fashion/beauty editors and bloggers who recognize the products’ efficacy, worldwide brand leadership, and enduring style.


Connoisseurs has transformed the jewellery care industry with such breakthrough jewellery cleaning products as Precious Jewelry Cleaner, Diamond Dazzle Stik, Jewelry Wipes, Gold & Silver Jewelry Polishing Cloth These innovative products, which deliver “a better way to clean jewellery,” have earned the coveted Good Housekeeping Seal from the prestigious Good Housekeeping Institute. Connoisseurs’ newest formulations, the Sonic Dazzle Stik Cleaning Gels and Dazzle Drops Advanced Jewellery Cleaner and Silver Jewellery Cleaner, are non-toxic.


Virtually all Connoisseurs products are manufactured in the U.S., in the company’s state-of-the-art facility in Woburn, Massachusetts. With the help of custom-designed machinery—and Connoisseurs’ continuing commitment to excellence—the company meets the most exacting quality control standards in the industry.


Connoisseurs’ award-winning packaging continues to draw new consumers into the jewellery cleaning category. With products that have the look and feel of high-end cosmetics, Connoisseurs views jewellery care as one of the natural rituals of every woman’s daily beauty routine. Connoisseurs packaging is not only a matter of aesthetics, it also seeks to promote convenience and ease-of-use through innovative personal delivery systems. It is most often found in the cosmetics or beauty departments of major retailers.


Connoisseurs is the only jewellery care company which supports its brand through regular consumer advertising, employing scores of publications worldwide as well as a robust digital advertising program. The Connoisseurs brand is committed to Social Media Marketing. Through its website,, its blog, Obsessed By Jewellery, and a strong presence on Facebook, YouTube, Twitter, Pinterest, and Instagram, Connoisseurs is attracting new audiences to its innovative products every day.

Which Cleaner to Use?

Choose the proper jewelry cleaning treatment. Professional jewelers recommend having a selection of jewelry cleaners on hand to clean gold, silver, diamonds, precious stones, pearls, delicate or costume jewelry. Visit our jewelry cleaning chart, which shows the appropriate jewelry cleaner to use by the type of metal and gemstones. Show the chart below.

Cleaning Tips